Every day I get emails from various Democratic organizations, asking for money. They all say the same thing, in about ten different iterations: Can you believe this, We must stop this, There’s no time to lose, We need help, Our funding is running out, etc. All with the same urgency and desperation. I know why they’re written this way; I’ve been adjacent to and involved with advertising long enough to understand what gets the eyeballs and what gets thrown in the Junk folder.

But that’s not what I’m looking for. The fascists in power had a plan when they went into this administration; it was called Project 2025. it outlined clearly all of their policy goals, their strategy, and the christian white nationalist oligarchy they wanted to reshape our democracy into. It was shared broadly with the general public before the election, and we blindly elected its authors into power. And they’ve been running the playbook ever since then, using Executive orders, DOGE, a corrupt Supreme Court, and ICE/Border Patrol recruits to break down our society.

No, I can’t believe this. Yes, we need to stop them. There surely isn’t any time to lose. Yes, we need help. But I’m not giving the Democrats any money until they come up with a fucking plan. What’s the plan? How do we fight back against the dismantling of our democracy? What are they going to do to regain control, but more importantly, what are they going to do once they’re in control? How are they going to rebuild without dissolving into a bunch of squabbling special interests? Where is our Project 2029?

What’s the fucking plan?