Influencers have, unsurprisingly, bought into the trend; scroll through the #roadtrippin or #campvibes hashtags and you’ll come across images of International Scouts in meadows or at the edges of cliffs. This is the new life of the old truck—still a workhorse, after a fashion, but instead of manual labor the work is content creation.

The New Yorker reports on the exploding market for antique SUVs and trucks—here in Austin, but indicative of trends nationwide.