This gets convoluted. Verizon bought a bunch of shit a couple of years ago from Yahoo, including Tumblr, the hosted microblogging platform. They paid $1.1 billion for it. They owned it for a couple of years, did nothing to it other than to ban porn, and are now selling it to Automattic, the company behind WordPress, for somewhere north of $3 million and south of $20 million. For some reason this reminds me of the last years of 6 Apart, when they (for some reason) bought LiveJournal and then sold it to a Russian company before imploding and moving to Japan.

The internet is a strange place, my friends.