This has been around since 2004, but I’ll post it here. The Branding of Polaroid is a neat, if choppily written website by the man who was charged with rebranding a stale product line in the face of the Kodak juggernaut. It’s fascinating on many levels, and clear parallels can be drawn to modern-day Apple/Microsoft packaging.

Date posted: May 23, 2008 | Filed under design, shortlinks | Comments Off on The Branding of Polaroid

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