This is mostly for music nerds of a certain pre-Spotify age, but I found it fascinating: the oral history of Pitchfork from Slate magazine.

Greene: It was always, and only ever, a bunch of nerds writing essays about records. It was that before it became famous. And it was that after it became famous. It was only ever that, and those are the people who still come to Pitchfork, but I guess it wasn’t enough.