This article is an exhaustively documented dive into those “product reviews” that come up in Google searches which all seem to feature the same photos, quotes from the same authors, and link to the same crappy products. The TL;DR:summation is that private equity firms have bought most of the old trusted media entities, turned them into zombie digital properties, and are trading on their old brand names to game Google’s search rankings and fool consumers into buying shit products that don’t work well. Worse, Google seems disinterested in fixing any of this.