Defector ran a very interesting article on TwitchCon, the annual gathering of gaming streamers, and the author did a very good job of breaking down the harsh financial realities of making money streaming online:
After data on Twitch’s payouts to creators leaked in 2021, one analysis found only the top 1,332 streamers on the entire platform made at least the US median household income. Streamers below that level are far less likely to have the sort of off-platform sponsorship or ad deals that can add significant income.
I keep getting emails, one every couple of days, where someone has subscribed to my YouTube feed. Many of the creators I follow there have subscription numbers in the hundreds of thousands; they are also posting new videos every day. I don’t think I could keep up with that schedule.