In the early days, she took pictures of flowers and sunsets. “I’d never post something like that now,” she said, looking at a closeup of ripening blackberries, from four years ago. As I thumbed toward the top of the screen, I had the disconcerting sense of watching a life become a life-style brand.

The New Yorker on #Vanlife, the social media trend of young white couples traveling in antique VW vans, paid for by sponsors and marketing deals.