On the other hand, Donald Trump’s graphics were easy to dismiss. They combined the design sensibility of the Home Shopping Network with the tone of a Nigerian scam email. Like so many other complacent Democrats, my only question was: Why is this even close?

Michael Beirut does a postmortem on his logo for the Hilary campaign, putting it in the context of the Obama campaign, the changes in atmosphere since 2008, and how his personal experience put him out of touch with the Midwest, where most of Trump’s supporters originated.