This story is, to coin a bad pun, sobering: The Plot to Destroy America’s Beer.

Erna Stanglmayr is even more doleful. She says AB InBev is killing small hops farms like the one she’s run with her husband for 35 years. She predicts AB InBev will pay for its penny-pinching. “When you try to save money on hops, your beers will have less taste,” warns Stanglmayr. “Eventually, they will realize customers want quality beer.”