Last night I saw four of the Apple ‘Switch’ ads, and they were pretty good. They were effective in that they put a human face on some of the people who switched back from the PC; I found it interesting that A. they were booked during the Stanley Cup finals (good, because every other damn thing was a repeat) and B. all the people featured were creative in some way. Right on. Bring ’em back, Apple. These commercials made me think, for some reason, of the commercials of the mid to late 80’s with simple people talking and identifying themselves. Well done.

This morning I was awakened by the clock radio, which is tuned to the local ‘alternative’ radio station (what a joke) and playing a new song by Eminem. Now, I don’t understand how Eminem got ‘alternative’, and I’ve never understood why this dude has appeal. He has a nasal, whiny voice, and his backing track is the most annoying, cheap-ass beat I’ve ever heard. I can’t imagine an entire album of that.